Apple to miss holiday season with HomePod speaker

20 November, 2017, 04:38 | Author: Julian Harrison
  • Apple HomePod

Earlier this year, Google and Amazon put out a slew of other smart speakers, including a mini version of the Google Home and a model of the Echo with better sound quality.

Of course all of this is challenged by Sonos with a number of their speakers now supporting Alexa built-in, as well as Google Assistant in the future (next year) to its latest Sonos One speaker.

The delay of the device has set back the company on many fronts.

The Apple Homepod will be available in two colors: black and white. It could be as innocent as production issues similar to what Nintendo or Tesla have experienced, or it could be that they found a giant bug in their technology that needs to be hammered out before it hit the production line (squash!).

Apple had announced earlier that its HomePod wireless speaker will be sold at $349and would be available by December this year. Apple promises to focus on providing a more premier speaker experience with the HomePod to help justify the price with.




The speaker is cylindrical in shape, just like the Amazon Echo, but the HomePod features an array of seven speaker tweeters, six microphone array, and a four-inch subwoofer. Competitors in the smart speaker space, meanwhile, are flooding the zone.

In fact, the HomePod delay could even be a good thing. "We'll start shipping in the US, UK and Australia in early 2018", Apple said in a statement, but the company did not provide a more specific explanation on why the device will be delayed.

"We cannot wait for people to start using HomePod, which is a breakthrough of Apple's wireless loudspeakers for home, but we need a little more time before it is ready for our customers".

Every company is aware of the holiday rush and its importance for increasing sales. In addition, the company has mentioned that it will release in early 2018, which is very vague.

The HomePod will first hit the US, Australian and United Kingdom markets in December and carries a US$349 price tag - although Australian pricing has yet to be revealed, we'd peg the local stick around the $499 mark. This year it has 27 million devices in homes of the USA citizens. The company has long-term plans for the HomePod, after all. It has to do with Apple delaying quite a few products which is not something unusual for them.

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