'Justice League' Opens To DCEU Low $96 Million

21 November, 2017, 01:53 | Author: Christina Harvey
  • Justice League

However, its latest offering - superhero team-up Justice League - fell well below expectation; in fact, Justice League experienced the weakest opening weekend of all DC's films to date. "Justice League" didn't impress critics, but neither did "Batman v Superman" or "Suicide Squad", which still managed to earn $133.7 million out of the gates. Wonder Woman, which opened to $103 million in June on half the budget, had appeared to give the franchise momentum earlier this year, but Justice League couldn't even land in the top 50 opening weekends of all time.

The Superhero collapse is a major blow for the DC Extended Universe in North America, though it pulled in $185.5-M overseas for a global launch of $281.5-M.

So what the heck happened? Those close to production continually promised that Justice League as always meant to be lighter and more fun, and while the reception has been mixed on the film, Justice League is certainly a fun film.

Yes, it's beating a dead horse, but it's the obvious reason.

Justice League received a "B+" CinemaScore, which is better than Batman v Superman's "B" rating but not as strong as Man of Steel's "A-".




Among specialty titles vying for awards love, Greta Gerwig's Lady Bird moved up the chart to # 8 as it expanded into a total of 238 theaters, earning $2.5-M for an impressive screen average of $10,630 and box office of $4.7-M for A24.

Justice League Synopsis: In Justice League, fueled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy.

Warner Bros. probably thought placing the "Justice League" release the week before Thanksgiving was far enough to not be hugely affected by the run of "Thor: Ragnarok", but it turned out the Marvel movie still had legs. The Sony movie grossed $65,000 from 4 theaters in NY and Los Angeles for a screen average of $16,250. Fox Searchlight opened McDonagh's movie in NY and L.A. last weekend then expanded it into 53 theaters on Friday where it took in $1.1 million (about $21,132 per theater) for ninth place. It's a blow Warner Bros. was likely somewhat prepared for, but the movie that beat "Ragnarok" for second place was something WB didn't factor in and surprised nearly everyone in Hollywood. Directed by Lee Yong-seung, who also made "10 Minutes" (2014), "Room No. 7" is about a man who stashes drugs in room 7 of a failing DVD screening parlor where he works part time, only to find that his boss has hidden a dead body in the same room. That, along with an A+ CinemaScore and 84% Rotten Tomatoes score resulted in a surprising second place finish with $27 million.

Justice League opened with a strong domestic week in US/Canada but somehow it was short of what was expected of it to accumulate.

Producer Todd Lieberman credited Lionsgate with making an astute counterprogramming scheduling move and added, " The timing was great because people really want a feel-good movie".

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