YouTube to promote U.S. concert tickets on artist videos

16 November, 2017, 02:33 | Author: Julian Harrison
  • YouTube to promote U.S. concert tickets on artist videos

YouTube announced today a partnership with Ticketmaster that will allow users to view an artist's upcoming tour dates and purchase tickets with the click of a button. Google says that it's rolling this feature out for a few hundred artists that use Ticketmaster for tickets at first. This is thanks to a collaboration between YouTube and Ticketmaster. Starting today, YouTube will begin featuring hundreds of artists' upcoming USA tour dates on their YouTube videos beneath the video's description.

YouTube won't cost any more cash than it does already, but soon you'll see concert tickets offered on music artist videos. The same consolidation of influence has occurred in the live concert space, as massive corporate entities like Live Nation and AEG have snatched up venues and ticketing platforms, vertically integrating the various levels of the music market and driving competing independent promoters and event organizers out of business in the process with the business equivalent of brute force. You can use it on desktop or right under the video in the mobile app.

Presumably, there's some sort of revenue sharing agreement here for the ticket sales that are initiated via YouTube, but the company didn't say.

"We're just getting started". But for now, it's available for Ticketmaster shows in North America but they also plan to expand globally.




Music videos consistently are among the most popular content on YouTube, which boasts more than 1.5 billion monthly visitors. Tickets will be sold through Ticketmaster, and Ticketmaster only.

What's really important with this new partnership with YouTube is that the online video streaming service has a larger reach in terms of audience.

Yes, people do still watch music videos.

If the user finds a date and place they'd like to attend, a tap on said event will link the user to Ticketmaster's webpage where they can purchase a ticket or tickets for their enjoyment.

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