Extra Hot or Extra Shot? GM Offers In-Car Shopping

07 December, 2017, 02:50 | Author: Grady Montgomery
  • GM Announces Marketplace for Folks Who Want to Order Chicken Wings from Their Car (and Also Do Other Things)

Some of the brands signed up to participate in the new feature are Starbucks, Dunkin' Donuts, Wingstop, TGI Fridays, Shell, ExxonMobil, Priceline.com, Applebee's, IHOP, delivery.com and Parkopedia.

"We will be adding more vendors", Chamorro says, "and we will be continuously improving the experience". Auto owners don't need a vehicle data plan to use Marketplace and GM says the system adheres to distracted driving guidelines. General Motors' new service, called Marketplace, takes this to the next level, allowing drivers to make dinner reservations, order food, and reserve a parking space all from the confines of their vehicles.

So, if you drive a 2018 Buick Enclave Avenir, for example, and suddenly think to yourself, "You know, all of this fancy luxury is great and all, but I just kind of want some messy chicken wings", then you can jump on Marketplace, order some wings from Wingstop, pay ahead, drive over to pick them up, and eat them alone in the comfort of your own vehicle. But this ease of use may lead to people getting distracted while making transactions through Marketplace that they might not have otherwise made through their phone, resorting to the ancient method of waiting to arrive at their destinations instead.

"This platform is financed by the merchants", said Chamorro. "Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back".




Interested companies can contact partner companies Xevo, Conversable, or Sionic Mobile, or email GM directly to get their services integrated with Marketplace.

Interestingly, GM says Marketplace will let you make purchases while driving using your car's touchscreen. TGI Fridays will also let you reserve tables for your group, while Wingstop will let you reorder your favorite foods from your auto.

Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route. Drivers will not need to purchase a data plan to receive the update. Tapping the Dunkin' icon brings him to a "favorite and recent orders" screen, allowing him to select the terribly phrased "My morning coffee, hot coffee" option.

- IHOP, allowing to search for nearby restaurants and order from your vehicle. Exxon Mobil and Shell will use the app to help customers find a nearby service station. There's also the ability to reserve a table at certain restaurants, and a "shop" section that notifies owners of deals related to their vehicles.

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