Snapchat will be basically unavoidable with Stories Everywhere

29 December, 2017, 02:06 | Author: Julian Harrison
  • Snaps everywhere

Snapchat is developing a new product called "Stories Everywhere" with a goal of making Snapchat Stories available outside the app for the first time and kick-starting the app's stagnant user growth, Cheddar has learned from a person familiar with the matter. Just yesterday it was reported that the company is working on a Stories Everywhere feature which would allow you to share stories through other applications and on the web. Stories Highlights is an addition to your profile where you can save your favourite Stories. According to the company, "Each Snapchatter's own 2017 Story will include snaps that are automatically categorized and strung together to tell a fun, year-end narrative that's personal to you".

Leading the effort is Rahul Chopra, formerly the senior vice president and global head of video for News Corp, Cheddar reports.

Additionally, be sure to have the most updated version of the Snapchat app if you can't seem to find your 2017 memories. This feature will allow the social media site to become an outlet for news and other video verticals.

Image snapchat
Image snapchat

It is still unclear that how much this redesign be affecting the overall user growth, but it is apparent that the company is engaged at boosting the app's presence both for its user-developed and professionally made content throughout the wider web ecosystem. These videos which are curated via algorithms and Snap employees cover everything from breaking news videos to sports games.

The Q3 results this year show that Snapchat's daily active users are hovering around 178 million mark, which is 4.5 million over the last quarter. To get feedback on the app's performance and design, it has distributed a variety of Android devices to the engineering teams. Unfortunately, it did not come close to Instagram Stories' active users of 300 million per month.

Snap Inc shares were unchanged in premarket trading Thursday.


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