Facebook boss Zuckerberg says to expect less engagement for your pages

12 January, 2018, 06:12 | Author: Julian Harrison
  • Facebook's new feature'Today In to provide feeds on local events announcements news

Facebook Inc on Thursday began to change the way it filters posts and videos on its centerpiece News Feed, the start of what Chief Executive Mark Zuckerberg said would be a series of changes in the design of the world's largest social network.

Facebook said today it will tweak the algorithms that control content in users' news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. More public content has meant Facebook has "shifted away from the most important thing Facebook can do - help us connect with each other", Zuckberg said.

Zuckerberg rationalized that the changes will ultimately make for a better Facebook experience, naturally, but might actually cause people to spend less time on the social network.

The decision is based on community feedback that suggested too much brand and public content is being displayed, hindering interactive engagement across the site, Zuckerberg said. In addition, page posts that generate conversation between people will show higher in news feeds, with video expected to be the winning format here. It is, it says, focusing on the quality of connections and content on its platform after a bruising year of stories about fake news, foreign election meddling, filter bubbles and social media addiction.

The Facebook CEO announced the changes on the social network on Thursday evening, and it sounded like a warning for publishers and media partners that rely on the platform to reach audiences.




He also pledged to defend Facebook from nation states. On the other hand, passively scrolling through social media does not.

The new feature, called "Today In", shows users a feed of local events, announcement and other news.

The company's mounting difficulties prompted Zuckerberg to declare last week that his personal challenge for the year - which in the past has run the gamut from learning Mandarin to slaughtering his own meat - would be to fix what ails Facebook. Facebook, he said, had closely studied what kinds of posts had stressed or harmed users.

Google, Twitter and Facebook have come under fire for allowing the spread of bogus news - some of which was directed by Russian Federation - ahead of the 2016 U.S. election and in other countries.

Facebook has been flirting with the idea of "sort of" creating two newsfeeds, one for friends and family and another for pages that would be buried under an Explore Tab. "Because this [change] is naturally good for friend content and for conversation, it's actually going to be good for the diversity of opinion in News Feed".

Recommended:

  • Google acquired Redux, a United Kingdom  startup focused on audio and haptics

    Google acquired Redux, a United Kingdom startup focused on audio and haptics

    On Ivanov's profile page, it says that Redux achieved a "successful exit" in August 2017, but it does not state the buyer. Alphabet Inc is the parent company of Google and owns numerous companies, and continues to acquire even more.
    Sony Xperia XA2 hands-on

    Sony Xperia XA2 hands-on

    As above, Sony has advised only the XA2 is heading to Australia, though if they change their minds we'll be sure to let you know. Quick charging is also supported to give you hours of power with just minutes of charging (requires Quick Charger UCH12W).
    Monaco Boss Admits Liverpool & Arsenal Target Thomas Lemar Could Leave in January

    Monaco Boss Admits Liverpool & Arsenal Target Thomas Lemar Could Leave in January

    Liverpool are also said to be interested in the French starlet in a bid to keep the attacking steel intact at the Anfield. Lemar is valued at £90m by the French club and it remains to be seen which club is willing to match their valuation.
  • Dylan Farrow Slams Cate Blanchett, Blake Lively For Silence On Woody Allen

    Dylan Farrow Slams Cate Blanchett, Blake Lively For Silence On Woody Allen

    It's very risky to factor in things you don't know anything about. "And my experience with Woody is he's empowering to women ". Dylan reflected on how she made the decision to publish the letter following Allen being awarded the Cecil B.
    Acer just unveiled the thinnest laptop in the world

    Acer just unveiled the thinnest laptop in the world

    Acer hasn't released a full spec sheet yet, but the laptop may be priced at $599 and will be available in February. The Swift 7, which will run $1,699 in North America starting in March, follows a well-worn playbook for PC makers.
    Bills G Richie Incognito to be investigated for alleged racial slur

    Bills G Richie Incognito to be investigated for alleged racial slur

    As of Sunday night, Incognito did not make a public response to Ngakoue's accusation. "I couldn't", Ngakoue said . Ngakoue tweeted . "I'm proud of my African heritage, as are 70% of the other Black players in this league".
  • Acer Unveil Chromebook 11 With Fanless Design

    Acer Unveil Chromebook 11 With Fanless Design

    Like the C731 before it, the latest Acer Chromebook 11 comes with an optional touch display and 16GB or 32GB storage options. The first Chromebooks of 2018 are finally out in the form of HP Chromebook 14 G5 and the Chromebook 11 G6.
    Google Pay brings all of Google's payment platforms under one roof, mostly

    Google Pay brings all of Google's payment platforms under one roof, mostly

    Google has announced that it is merging its Android Pay and Google Wallet into a new service called Google Pay . If you're a developer interested in adding Google Pay to your product, you can check out more information here.
    First Assassin's Creed Origins Expansion Releases This Month

    First Assassin's Creed Origins Expansion Releases This Month

    The Hidden Ones is the first DLC expansion for Ubisoft's latest Assassin's Creed game and is due to launch this month. Assassin's Creed Origins will be receiving some big content updates this year starting this month.
  • Raiders to play Seahawks in London Week 6 at Tottenham

    Raiders to play Seahawks in London Week 6 at Tottenham

    The NFL have confirmed ticketing information on the three NFL London 2018 games will be available on January 18. According to the Tribune, NFL rules state teams in temporary home stadiums are required to play global games.
    Celeno delivers 802.11ax Wi-Fi solution

    Celeno delivers 802.11ax Wi-Fi solution

    However, Intel is also making its own optimizations to the standard for better performance amongst its own 802.11ax devices. Chipsets upgraded to 802.11ax will also offer backward compatibility with existing Wi-Fi technologies.
    Data rates fall further as Jio intensifies war

    Data rates fall further as Jio intensifies war

    These present customers with the usual unlimited calling, SMSes, high-speed data up to a certain limit, and access to Jio apps. Besides, the plan also offers free outgoing and incoming on national roaming calls, and 100 free local + STD SMS per day.


Popular

Kylie Jenner's Baby Bump is MISSING in Latest Fashion Campaign Photoshoot
They then asked him whether the rumours that he was having a baby were true, to which he said: "I don't want to talk about that". Kylie has reportedly hit the rocks with boyfriend and baby daddy, Travis Scott , after he "had a meltdown".

Fired Engineer Sues, Claims Google Discriminates Against White, Male Conservatives
His claims: that Google unfairly discriminates against white men whose political views are unpopular with its executives. Damore was sacked in August after his anti-diversity essay, distributed within Google, was made public.

GoPro to exit the drone business, plans to cut workforce by 20%
It's been a volatile day for GoPro stock, which was off by 30% before this buyout rumor, giving short-sellers reason to rejoice. GoPro missed sales by 28.3 percent, cut 2018 guidance and announced a workforce reduction of more than 20 percent.

Guptill guides New Zealand to easy win over Pakistan
Ferguson was the pick of the bowlers with three wickets, while Southee and Astle snapped up two wickets apiece. The biggest partnership of Pakistan's innings was for the eighth wicket as Shadab and Hasan put on 70.

Why Are Actresses Wearing Black to the Golden Globes?
And while the topics of sexual harassment and gender inequality are serious, Meyers did his best to lighten the mood. Here's how the NBC late-night comedian tackled the biggest issues of the night.

The Sea Of Thieves Closed Beta Sets Sail On 24th January
Once you have done this, the game will appear in your games library 24 hours before the Closed Beta begins. Microsoft has just announced that PC and Xbox One bound Sea of Thieves is getting an Closed Beta.

10 moments from the Golden Globes that made the internet freak out
It was a big night for Three Billboards Outside Ebbing, Missouri . Sam Rockwell won a best supporting actor award for the same film. The top TV victor , " Big Little Lies ", also won four awards.

New York Democrat Accused of Stealing $25000 in Hurricane Sandy Money
Her arraignment is scheduled for Tuesday afternoon before U.S. Attorney Richard Donoghue in a statement . Magistrate Judge Ramon Reyes, Jr.

Abbeville Police Department issues statement after teacher arrest
Fontana, who voted in favor of the final contract, said the board employs a city marshal to provide security during meetings. "I feel like it's a slap in the face to all the teachers, cafeteria workers and any other support staff we have".

Virat Kohli Reveals The Reason For Picking Rohit Sharma Over Ajinkya Rahane
She shared a photo from the sets and captioned it, "They say - Back to one!" In this case, I'll say - Back to Zero . Holidays are over for the newly-wed Anushka Sharma . "Thank you for the beautifully decorated floral van".