Google acquired Redux, a United Kingdom startup focused on audio and haptics

12 January, 2018, 03:33 | Author: Julian Harrison
  • Google acquired Redux, a United Kingdom startup focused on audio and haptics

Google's parent company Alphabet Inc. reportedly has acquired Redux ST, a small United Kingdom -based startup that has developed haptics technology that turns smart device screens into sound speakers.

On Wednesday night, a report revealed on Bloomberg quietly that Google acquisition of "Redux" could have major implications down the road.

It also has technologies that add haptic feedback on mobile displays, which provides vibrations to imitate what it feels like to push physical buttons. The Verge had some hands-on time with the company's tech a year ago, trying out a tablet which vibrated its screen to function as a speaker, as well as a number of displays that used haptic feedback to mimic the feel of buttons, sliders, and dials.

At the time, it said the sound quality was 'decent'.

Redux raised $5M last spring and had granted 178 patents.

Alphabet Inc is the parent company of Google and owns numerous companies, and continues to acquire even more. On Ivanov's profile page, it says that Redux achieved a "successful exit" in August 2017, but it does not state the buyer.




Last year, it received £3.7 million ($5 million) from an array of investors, including Arie Capital.

So far, Redux has only been able to integrate its technologies inside PCs and some infotainment systems for vehicles, but none have made its way to commercially available mobile devices yet. This technology has interesting ramifications and possible uses in Google's consumer lineup.

It has also emerged that the company quietly purchased a United Kingdom startup called Redux in August.

This appears to be the latest in a string of takeovers from the tech conglomerate.

At CES 2018, Google mainly focused on promoting its smart speakers and its new line of Smart Display devices, its direct competitor to the Amazon Echo Show.

Recommended:

  • Acer Unveil Chromebook 11 With Fanless Design

    Acer Unveil Chromebook 11 With Fanless Design

    Like the C731 before it, the latest Acer Chromebook 11 comes with an optional touch display and 16GB or 32GB storage options. The first Chromebooks of 2018 are finally out in the form of HP Chromebook 14 G5 and the Chromebook 11 G6.
    Kanye West grants the wish of a girl dying of cancer

    Kanye West grants the wish of a girl dying of cancer

    Sadly, the fan passed away not long after the conversation. "She passed yesterday", said the fan. "I think Kim was there too". Kim and Kanye also have a four-year-old daughter North and are expecting a third daughter via surrogate.
    Oprah Winfrey Claims Lifetime Golden Globe, Calls for 'a New Day'

    Oprah Winfrey Claims Lifetime Golden Globe, Calls for 'a New Day'

    Del Toro later tweeted a photo of an In-N-Out drive-thru menu board with the caption "After the globes celebration". Director Ava DuVernay later wrote on Twitter that the room was "still vibrating like electricity from that speech".
  • Fired Engineer Sues, Claims Google Discriminates Against White, Male Conservatives

    His claims: that Google unfairly discriminates against white men whose political views are unpopular with its executives. Damore was sacked in August after his anti-diversity essay, distributed within Google, was made public.
    Sony Xperia XA2 hands-on

    Sony Xperia XA2 hands-on

    As above, Sony has advised only the XA2 is heading to Australia, though if they change their minds we'll be sure to let you know. Quick charging is also supported to give you hours of power with just minutes of charging (requires Quick Charger UCH12W).

    Trump Backs Proposal to Spend Pakistan Aid Money on US Infrastructure Projects

    Nauert, in her media briefing in Washington , also noted, "No country has suffered more from terrorism than Pakistan". During high tension six years ago, Pakistan closed overland routes into Afghanistan for several months.
  • 'Roseanne' Reboot Shows A Family 'That Is Divided By Politics'

    'Roseanne' Reboot Shows A Family 'That Is Divided By Politics'

    Gilbert tried to get her TV mom to walk away from the controversy bait by asking if Roseanne was "sure" she wanted to go there. Roseanne Barr apparently thinks that she would make a better president than Oprah Winfrey - or Susan Sarandon for that matter.
    First Assassin's Creed Origins Expansion Releases This Month

    First Assassin's Creed Origins Expansion Releases This Month

    The Hidden Ones is the first DLC expansion for Ubisoft's latest Assassin's Creed game and is due to launch this month. Assassin's Creed Origins will be receiving some big content updates this year starting this month.

    Acer just unveiled the thinnest laptop in the world

    Acer hasn't released a full spec sheet yet, but the laptop may be priced at $599 and will be available in February. The Swift 7, which will run $1,699 in North America starting in March, follows a well-worn playbook for PC makers.
  • Google Pay brings all of Google's payment platforms under one roof, mostly

    Google Pay brings all of Google's payment platforms under one roof, mostly

    Google has announced that it is merging its Android Pay and Google Wallet into a new service called Google Pay . If you're a developer interested in adding Google Pay to your product, you can check out more information here.
    AAA Mid-Atlantic: Back in the high life again at gas pump

    AAA Mid-Atlantic: Back in the high life again at gas pump

    Industry analyst Trilby Lundberg of the Lundberg Survey said Sunday that the increase is due to higher crude oil costs. AAA Michigan says gas prices statewide have declined by about 6 cents per gallon in the past week.

    North, South Korea to hold talks as Winter Olympics helps break ice

    According to Haley, combating North Korea's one-sided bargaining tactics will be the first step in achieving any progress. It's not my understanding that they're going to talk about anything further.


Popular

Kylie Jenner's Baby Bump is MISSING in Latest Fashion Campaign Photoshoot
They then asked him whether the rumours that he was having a baby were true, to which he said: "I don't want to talk about that". Kylie has reportedly hit the rocks with boyfriend and baby daddy, Travis Scott , after he "had a meltdown".

GoPro to exit the drone business, plans to cut workforce by 20%
It's been a volatile day for GoPro stock, which was off by 30% before this buyout rumor, giving short-sellers reason to rejoice. GoPro missed sales by 28.3 percent, cut 2018 guidance and announced a workforce reduction of more than 20 percent.

Guptill guides New Zealand to easy win over Pakistan
Ferguson was the pick of the bowlers with three wickets, while Southee and Astle snapped up two wickets apiece. The biggest partnership of Pakistan's innings was for the eighth wicket as Shadab and Hasan put on 70.

Why Are Actresses Wearing Black to the Golden Globes?
And while the topics of sexual harassment and gender inequality are serious, Meyers did his best to lighten the mood. Here's how the NBC late-night comedian tackled the biggest issues of the night.

Dylan Farrow Slams Cate Blanchett, Blake Lively For Silence On Woody Allen
It's very risky to factor in things you don't know anything about. "And my experience with Woody is he's empowering to women ". Dylan reflected on how she made the decision to publish the letter following Allen being awarded the Cecil B.

Dustin Johnson's nearly magical hole-in-one!
Forget dropping a six-shot final round lead at the World Golf Championships - HSBC Champions in China late previous year . Johnson joined Stuart Appleby (three times) and Geoff Ogilvy (twice) as the only multiple winners at Kapalua.

Monaco Boss Admits Liverpool & Arsenal Target Thomas Lemar Could Leave in January
Liverpool are also said to be interested in the French starlet in a bid to keep the attacking steel intact at the Anfield. Lemar is valued at £90m by the French club and it remains to be seen which club is willing to match their valuation.

Trump Tower Is On Fire, New York Authorities Confirm
The president's son Eric later tweeted his thanks to firefighters for doing "an incredible job". Trump Tower has been protected by heavy security presence since President Trump took office.

Virat Kohli Reveals The Reason For Picking Rohit Sharma Over Ajinkya Rahane
She shared a photo from the sets and captioned it, "They say - Back to one!" In this case, I'll say - Back to Zero . Holidays are over for the newly-wed Anushka Sharma . "Thank you for the beautifully decorated floral van".

Red Cross urgently needs blood donations
Type B negative: The blood type that can be transfused to type B Rh-positive and negative patients. Eligible donors must be in good health, at least 17 years old and weigh at least 115 pounds.