Google Removed 700K Apps from Play Store for Violating Policies

31 January, 2018, 10:49 | Author: Julian Harrison
  • Google Play Downloads Hit Record High in Q4 Leads App Store by 145 Percent App Annie

Google did just that in 2017 by removing more than 700,000 apps from Google Play that violated the store's policies. Ahn claims 99 percent of apps with abusive content were identified and rejected before anyone could install them. Google used its AI-powered engine to help "detect abusive app content and behaviors-such as impersonation, inappropriate content, or malware" which then helped the human reviewers detect problematic apps.

The search giant took action on Copycats, Inappropriate content, and Potentially Harmful Applications during the entire process.

Copycats: Apps that attempt to deceive users by emulating a popular app. Google says more than 250,000 of the 700,000 targeted apps were copycats.

According to Statista, the Google Play Store was home to 2.8 million apps at the end of March 2017. Google also said that a lot of apps with inappropriate content were removed, including those with pornographic material, hate, and illegal activities.

The impact on you at home: Google developed a bad reputation over the years for being too lenient with its App Store review policies, and the company has worked hard to shake that image. It also notes that the odds of malware being distributed through Google Play by 10x lower compared to apps installed from outside sources. A new report from the App Annie research firm claims that, during the recently completed fourth quarter of 2017, almost 27 million new app downloads were recorded between Apple's App ... The number has increased from 70 % as compared to 2016.




By pulling down that many harmful apps, Google has further reduced the possibility of having your Android phone damaged, data leaked or any other type of unauthorised access.

Last April, ESET, a security company, found that this seemingly harmless flashlight app on the Google Play store was actually malware dedicated to stealing your banking information.

Google put all of the various malware scanning under Google Play Protect past year. "Google has put a tremendous amount of thought and energy into making the Android Platform secure and enterprise friendly, while always protecting user privacy". A few years ago, apps were trying to trick you into installing other apps, for example, while that isn't really an issue anymore today.

This could signal a welcome, albeit much delayed, change in the way the Google Play Store is monitored. But, Google is trying its best to make Android and its applications as safe as possible.

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