Snap shares tumble 8pc following Kylie Jenner tweet

24 February, 2018, 10:19 | Author: Christina Harvey
  • Maybelline received more than 6000 votes before it deleted the Tweet

But with 24.5 million followers on Twitter, 104 million followers on Instagram and a robust presence on Snapchat, few have the platform or influence Jenner has with the target demographic Snapchat relies on.

Along with witty lipstick names, the 20-year-old mama named her two new eye color palettes, Eye of the Storm and Calm Before the Storm.

Whether it's the demands of her new-found motherhood, or the recent app redesign, the testament drew similar replies from her 24.5 million followers.

Nik Hewitt, who is a social media expert told Newsweek, there is no need to hold an e-funeral for Kylie's "first love", Snapchat just yet. Snapchat recently made some changes to its interface and was already facing a negative remark from the users.

The redesign of the app saw Snapchat move away from its previous split between "messages" and "stories", the social media convention invented by the company but usurped by Facebook's Instagram. And with her tweet, she brought a company to its knees.

On Tuesday, parent company Snap (SNAP) announced a new update meant to make it easier for users to view content they want to see.

Snapchat has been under fire from users who have criticized the app's new layout for being too confusing to navigate.

The new change has prompted more than 1.2 million to sign a petition at calling on the company to take it out. Just look at CEO Evan Spiegel's response at the Goldman Sachs Internet & Technology Conference. He actually doubled down saying the updates are here to stay. This Tweet was posted on February 21, and the stock has been on a downward trend since.

Well, she might have made Snapchat lose about $1.3 billion with a single tweet.

The 20 year old now has a net worth of $50 million thanks largely to an extremely successful lip gloss and fragrance line. I talked to you guys about following me for behind the scenes stuff on Snapchat. Or better yet, I wonder if she is SHORT any Snapchat stock and if that would even be legal? The life of his company very well may depend on it!



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