Fitbit Doubles Down on Smartwatches With Versa

14 March, 2018, 00:27 | Author: Julian Harrison
  • Fitbit's mass appeal smartwatch is here

I got a chance to take a look at the Versa at a special launch event in New York City, along with Fitbit's first fitness tracker for children, the Ace. The closest they've come to making a smartwatch was 2015's Fitbit Blaze, but even that wasn't all that ...

Since it's designed for children, it doesn't have the same fitness prompts as the company's adult-oriented trackers. You'll be able to log your cycle and record symptoms like headaches and cramps. The 39mm device is slightly wider than the smallest 36mm Apple Watch, and Fitbit could still stand to slim down the bezels surrounding the touchscreen (while ditching the Fitbit logo on the chin). It promises to track workouts, sleep and overall health; its smartwatch features include displaying notifications, accessing a range of unique apps and, if you have an Android device, allowing you to quickly reply to text messages. Right now there's not a huge selection on there apart from apps and watch faces made by Fitbit, but we're starting to see a few more big name apps like Strava and Starbucks coming to the platform.

That is not the only thing Fitbit is banking on though.

Fitbit Ace is available for presale today on Fitbit.com for $99.95.

While none of this is directly impacting consumers, it's a big step in the right direction to open up FitbitOS development for anyone that wants to test the SDK's waters.

It runs Fitbit OS, which is limited in scope but comes with a variety of apps through the Fitbit App Gallery.

It comes with internal storage that can store up to 300 songs.

As for iOS users - you're out of luck. iOS isn't as open as Android, so Apple doesn't now offer a way for quick replies to work on the iPhone.

"The nuances of the menstrual cycle have not been as widely studied across populations as have other areas in healthcare", Fitbit adviser Dr. Katharine White says in the accompanying press release.




The device can track wearers' heart rates, activity, fitness statistics and workout summaries, and its battery life is upwards of four days.

Fitbit pay with your own credit card, so you can leave the wallet at home!

The special editions of the Versa have NFC capabilities for Fitbit Pay in the USA, but all Versa models sold in Asia will be able to use Fitbit Pay.

If you're looking for a smaller smartwatch with a fitness focus and an affordable price, this option from Fitbit may well be up your street. According to the company's research, in the US, two out of every three children are inactive every day, with screen time with devices like tablets and smartphones contributing greatly to the country's childhood obesity problem.

Fitbit Versa will cost $200 Dollars for the black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold case, while The Fitbit Versa Special Editions - which include Fitbit Pay compatibility - are priced at $230.

Fitbit's second true smartwatch is now official.

The Fitbit Versa is available for pre-order now.

The versa is available to preorder now for $200, or $230 for the special edition models.

You have the choice of silicone (which felt particularly comfortable and is by far the best option if you're planning to exercise a lot), while there's also a variety of metal and Horween leather options too.

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