Spotify free users can now enjoy several "premium" features
25 April, 2018, 15:25 | Author: Grady Montgomery
While free subscribers had the ability to access playlists before, the only downside was that shuffle was enabled by default.
The on-demand playlists will be unique to you, based on your tastes, and Spotify gave examples including RapCaviar and Viva Latino, Ultimate Indie and Alternative R&B.
Aside from the improved music experience, Spotify is also introducing a new app UI for free tier users, which constantly reminds users of the premium plan.
A couple of other new additions include a new data saver mode which will cut data consumption by up to 75 percent while streaming.
Spotify relies on it's free service to attract more users to it's Premium service, and it needs more users if it wants to withstand the freight train of Apple Music. It will also impact the battery less.
It's worth noting that Spotify will continue to run ads in the new free version, as a way to encourage users to switch over to premium.
"The better our free experience is, the more chances they'll become premium users", Söderström told reporters at an event at the Gramercy Theatre in Manhattan.
Before today's announcement, Spotify's limited on0demand playback was only available to its paid subscribers.
Included in the 15 playlists is Spotify's popular "Discover Weekly" feature, which is a personalized playlists based on your interests.
In the wake of Spotify'srecent IPO, you may think the company would focus mostly on their paid customers to boost revenue.
Taken together, the features included in the update will ease up on the restrictions Spotify has imposed thus far in its free tier.
The previous Browse and Search sections have been rolled into a single new Search section with more visually attractive categories for essentials like top charts, new releases, genres, etc.
Spotify is hoping to make more money by giving away more music.
Spotify made the announcement Tuesday at a press event in NY.
Originally, if one had a free Spotify account, they would only be allowed to listen to artists on shuffle, and would be unable to select specific songs to play. While the basic objective of the app remains the same, it has undergone various changes which would benefit the free subscriber.
The redesigned new "free experience" is set to roll out "globally to all markets" in the "coming weeks" on both iOS and Android.
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