Instagram competes with YouTube, launches long videos

21 June, 2018, 20:41 | Author: Christina Harvey

"Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love".

Doing this as a separate app, meanwhile, could be an effective way to keep Instagram from feeling cluttered with a combination of photos, short images and animations, and the new, longer, content.

"We launched IGTV (a button inside the Instagram home screen, as well as a standalone app) at an event featuring numerous Instagram creators who'll make it great", the company wrote in a blog post late on Wednesday. "While there's a standalone IGTV app, you'll also be able to watch from within the Instagram app so the entire community of one billion can use it", the company added.

According to Mashable, a number of celebrity influencers, including Selena Gomez, Kim Kardashian, and Kevin Hart, have been signed up as partners for IGTV and have already started creating content for the platform.

For weeks, creators had early access to IGTV so that when it launched on Wednesday there already was a library of videos, Systrom says.




IGTV will automatically begin playing vertical videos from people that the user follows as soon as one log in. Users also will have the privilege of receiving notifications from creators they are interested in. Instead they can seek out the longer videos in IGTV, where they can run for up to an hour.

Instagram also announced that it now has a billion monthly active users, up from 800 million in September.

Long-form vertical video! Here we are.

The Instagram TV app is not just for stars like Pons with 25 million followers, either. "With Stories we're sharing so much of our life events, it would be great to share that on IGTV".

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