Teens shun Facebook for Snapchat, Instagram and YouTube

04 June, 2018, 07:44 | Author: Julian Harrison
  • Teens are over Facebook

Forty-five percent of teens say they are online "almost constantly", according to a new Pew Research Center study on teens and social media use.

Today, roughly half (51 per cent) of USA teens ages 13 to 17 say they use Facebook, notably lower than the shares who use YouTube, Instagram or Snapchat.

YouTube did not even place in the previous Pew study, published in April 2015, but rose in popularity among teens in the last three years, overtaking Facebook's number one position then at 71 percent.

Alongside YouTube, Instagram was the next highest, with the platforming being used by 72 percent of teens.

Interestingly, girls were more likely than boys to say Snapchat is the site they use most often, while boys were more inclined than girls to identify YouTube as their go-to platform.

Survey respondents included 1,058 parents and 73 teenagers. The more time they spend on other services, including Facebook's own properties and services Facebook is desperately trying to clone, the more they get used to not using Mark Zuckerberg's social network.




"The news has to be concerning to Facebook, although some of the exodus is for Instagram, which is also owned by the company", said Greg Sterling, vice president of strategy and insights at the Local Search Association.

Also as smartphone access has become more prevalent, a growing share of teens now report using the internet on a near-constant basis.

Three years ago, Facebook was the dominant social media site among US teens, visited by 71 per cent of people in that magic, trendsetting demographic. More than half (56 percent) of teenage Facebook users come from households earning more than $30,000 each year, but less than $75,000.

According to a more recent survey, Facebook has lost its dominance as a social networking platform among the kids.

Usage of the internet has gone up overall among teenagers, with 45 percent reporting that they use it almost constantly, compared to just 24 percent three years ago. Thirty-one percent say it has a mostly positive effect, 24 percent say it's mostly negative and 45 percent say it's neither.

However, 35% of teenagers admit that they use Snapchat the most often, while YouTube comes in second at 32%.

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