Harldey-Davidson plans smaller bike with eye on India

31 July, 2018, 17:49 | Author: Salvatore Jensen
  • Harley-Davidson Expanded Electric Range

Harley is betting on "bold new product introductions", William Blair analyst Sharon Zackfia said, adding that the new products are likely to raise questions about whether the means of attracting new customers could alienate Harley's core base.

The Milwaukee-based company, often regarded as maker of iconic American products, said it will launch a new platform by 2020 of middleweight motorcycles with engines of 500cc to 1250cc capacity, and a smaller model for emerging markets in Asia.

For starters, Harley-Davidson will continue to develop improved, more technologically-advanced Touring and Cruiser motorcycles that will keep existing Harley-Davidson riders engaged and riding longer.

We first rode the LiveWire prototype some years ago and came away quite enthusiastic about the new machine which thanks to a strategically straight-cut gear drive was the first electric machine to actually sound good! All they're saying is that the adventure bike will arrive in 2020, along with a new 975 cc Streetfighter sports bike and a new 1250 cc Custom.

Harley-Davidson sells 16 models in India ranging from Street 750 with starting price of Rs 5.25 lakh to CVO LIMITED tagged at Rs 49.99 lakh. It will also make moves to enhance dealerships and introduce smaller urban retail stores in worldwide markets to reach potential customers who are the key for volume sales.

"Competitors have entered into various alliances and partnerships to accelerate the pace of market entry (in India)", the company said.

Harley Davidson is not alone.

Now, we have an idea of what the new electric machines will look like. The company has confirmed a small displacement motorcycle in the 250cc to 500cc space.

Laying out a plan it calls "More Roads to Harley-Davidson", the company expects to spend $675 million United States to $825 million U.S. over the next four years, looks to chop costs and generate more than $1 billion USA of incremental annual revenue in 2022. Trump complained when Harley announced in June that it would shift production to non-US markets to build bikes for Europe, dodging potential tariffs.

In a video released by the company, titled "More Roads to Harley-Davidson", you can clearly see Shedjale working on the design of the bike, and also working on a clay model.

Harley-Davidson's plans are expected to intensify competition for Eicher Motors Ltd's Royal Enfield, which is a segment leader and has nearly no competition as yet in the domestic market. We will find out the answers soon!



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