Netflix Testing New 'Ultra' Plan Subscription With Higher Price In Europe

05 July, 2018, 06:42 | Author: Christina Harvey
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Netflix is testing an "Ultra" tier, placed above its Premium tier.

The price for an Ultra plan could be set as high as $19.80, according to CNET.

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing. However, the upcoming Ultra plan may affect some aspects of the current Premium plan. The difference between the two least expensive services is the availability of HD and streaming to two devices rather than just one. The new Ultra offering would then have the four simultaneous streams that are now offered in the Premium plan. That may sound exciting, but there's a downside: other plans might be losing screens, making this new pricing structure a sort of price hike in disguise.

In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option.




Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available. Some users who are subscribed to the Standard "HD" plan were also restricted to a single stream, according to Phone Arena.

Unfortunately for existing Italian subscribers of the €13.99 Premium tier, they'll be reduced to two simultaneous streams if the new Ultra tier launches.

Whether Netflix will roll out the option to all Italian subscribers or will do so in other markets remains to be seen. Different user groups see various implementations of the new feature or change.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place. Nearly 6.4m new global subscribers were added in the final quarter of previous year, along with more than 1.9m users from the US. This essentially means that Netflix Premium users will have to upgrade to the more expensive Ultra tier to maintain the same level of service.

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