Netflix Testing New 'Ultra' Plan Subscription With Higher Price In Europe

05 July, 2018, 06:42 | Author: Christina Harvey
  • The Netflix logo on an illuminated background

Netflix is testing an "Ultra" tier, placed above its Premium tier.

The price for an Ultra plan could be set as high as $19.80, according to CNET.

Tutto Android has obtained leaked Netflix promotional material that suggests the Netflix Premium tier is changing. However, the upcoming Ultra plan may affect some aspects of the current Premium plan. The difference between the two least expensive services is the availability of HD and streaming to two devices rather than just one. The new Ultra offering would then have the four simultaneous streams that are now offered in the Premium plan. That may sound exciting, but there's a downside: other plans might be losing screens, making this new pricing structure a sort of price hike in disguise.

In the wake of being named the number one choice for TV viewing, Netflix has been testing out a new payment option.




Currently, it costs £9.99 to subscribe to the Premium tier, which includes access to 4K HDR and Dolby Atmos where available. Some users who are subscribed to the Standard "HD" plan were also restricted to a single stream, according to Phone Arena.

Unfortunately for existing Italian subscribers of the €13.99 Premium tier, they'll be reduced to two simultaneous streams if the new Ultra tier launches.

Whether Netflix will roll out the option to all Italian subscribers or will do so in other markets remains to be seen. Different user groups see various implementations of the new feature or change.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place. Nearly 6.4m new global subscribers were added in the final quarter of previous year, along with more than 1.9m users from the US. This essentially means that Netflix Premium users will have to upgrade to the more expensive Ultra tier to maintain the same level of service.

Recommended:



Popular

Chris Paul contract: Guard reportedly to re-sign with Rockets
By signing Chris Paul back, it looks as though the Rockets are moving in the right direction to be a contender yet again next season.

Trump to rescind Obama-era guidance on affirmative action
Separately, the Justice Department is conducting a civil rights investigation of Harvard admissions. Sessions said in a statement. "It isn't shocking that guidance would be withdrawn", he said.

Things to know about abortion and the Supreme Court
Wade and until they do no senator, and particularly no senators who consider themselves pro-choice, should vote for the nominee". Supreme Court decision legalizing abortion , American voters said by a 2 to 1 margin that the Roe v.

'Dead' woman found alive in South African morgue fridge
Mr Bradnick told TimesLive : "Equipment used to determine life showed no form of life on the woman". "We made certain. However a morgue worker checked on the body in the mortuary fridge sometime later only to discover she was breathing.

Japan's Keisuke Honda retires from worldwide football
The World Cup is now in the "final sixteen" stage, which will then see the eight winning teams go through to the quarter finals. The World Cup will be remembered for many things, and the antics of Brazilian superstar Neymar will be right up there.

Rulers in Tehran face anger as USA pressure mounts
Iran has asked European countries to offer new economic measures to offset the impact of a return of USA sanctions. The EU's foreign service, the EEAS, was not immediately available for comment on the meeting.

Samsung users say their phones sent photos to random contacts
Multiple people stated there was no evidence on their phone of the error, they only learned of it when the recipient told them. Head to the app settings in your Galaxy phone and make sure Samsung Messages can no longer access your storage .

Thon Maker One Of 13 Ejections After Brawl Between Australia, Philippines
In total, 13 players were ejected from the game in the aftermath, including Maker. The crowd threw bottles and other objects toward the court as order was restored.

Tesla storms past Model 3 production goal
Field came to Tesla in 2013 as a vice president of vehicle programs after a five-year stint in hardware engineering at Apple . Despite being lauded as Tesla's mass market electric auto costing $35,000, the cheapest models have yet to be produced.

Trump Will Make Supreme Court Pick, Anthony Kennedy Successor On July 9
Kennedy joined both the conservative and liberal blocs of justices to provide a decisive vote in several landmark cases. The road to confirmation for Trump's pick is likely to be a contentious one, as Democrats are expected to push back .